A guide to college-level writing and thinking and a comprehensive college-level writing handbook
Using Microsoft Excel
This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities.
United States History, Volume 2
As an academic doctor, books about history are the only thing I can legally prescribe
Theory and Applications of Microeconomics
One element of the microeconomic approach is individual choice. Throughout this course, we explore how individuals make decisions. Economists typically suppose that individuals make choices to pursue their (broadly defined) self-interest given the incentives that they face.
The Legal Environment and Government Regulation of Business
Law has different meanings as well as different functions. Philosophers have considered issues of justice and law for centuries, and several different approaches, or schools of legal thought, have emerged. In this course, we will look at those different meanings and approaches and will consider how social and political dynamics interact with the ideas that animate the various schools of legal thought.
The Legal Environment and Foundations of Business Law
This course engages students by relating law to everyday events with which they are already familiar (or with which they are familiarising themselves in other business courses) and by its clear, concise, and readable style.
Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you.
Strategic Management: Evaluation and Execution
Teaching strategic management classes can be a very difficult challenge for professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) to understand how top executives make the strategic decisions that drive whether organizations succeed or fail
Sociology: Comprehensive Edition
Welcome to this new introduction to sociology course
Social Psychology Principles
Principles of Social Psychology contains a number of pedagogical features designed to help students develop an active, integrative understanding of the many topics of social psychology and to think like social psychologists.
Regional Geography of the World: Globalization, People, and Places
World Regional Geography focuses on the primary issues that have created our cultural and societal structures within a framework for global understanding.
Public Speaking: Practice and Ethics
Public speaking in the twenty-first century is an art and a science that has developed over millennia. In a world that is bombarded by information, the skill set of public speaking is more important today than ever.
The purpose of this free course is to introduce you to the concepts of strategic public relations. It's based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.
Psychology Research Methods: Core Skills and Concepts
The research methods course is among the most frequently required in the psychology major—and with good reason.
In this free online Powerful Selling course, you will learn how to be successful in sales and in life. You’ll have a chance to meet the pros, the people who have achieved success in their careers in sales
Policy and Theory of International Trade
International economics is growing in importance as a field of study because of the rapid integration of international economic markets. Increasingly, businesses, consumers, and governments realize that their lives are affected not only by what goes on in their own town, state, or country but also by what is happening around the world. The objective of an international trade course is to understand the effects of international trade on individuals and businesses and the effects of changes in trade policies and other economic conditions. The course develops arguments that support a free trade policy as well as arguments that support various types of protectionist policies.
Policy and Theory of International Finance
This course provides an overview of the real world with respect to international finance. It explains not only how things look now but also where we have been and why things changed along the way. It describes current economic conditions and past trends with respect to the most critical international macroeconomic indicators. In particular, it compares the most recent worldwide economic recession with past business cycle activity to put our current situation into perspective.
Policy and Theory of International Economics
Economics is a social science whose purpose is to understand the workings of the real-world economy. An economy is something that no one person can observe in its entirety. We are all a part of the economy, we all buy and sell things daily, but we cannot observe all parts and aspects of an economy at any one time.</p> <p>For this reason, it is important in any economics course to describe the conditions in the real world before diving into the theory intended to explain them. In this case, in a textbook about international trade, it is very useful for a student to know some of the policy issues, the controversies, the discussions, and the history of international trade.
The manner in which music theory has been traditionally taught is now in a state of flux. Originally, the study of music theory was designed to acquaint the music student or knowledgeable amateur with the composer’s working materials in “Classical” music roughly spanning the 17th- through the 19th Centuries.
Modern Management of Small Businesses
Small business is the dynamo of innovation in our economy. In 2006, Thomas M. Sullivan, the chief counsel for advocacy of the Small Business Administration (SBA), said, “Small business is a major part of our economy,…small businesses innovate and create new jobs at a faster rate than their larger competitors. They are nimble, creative, and a vital part of every community across the country.
This textbook employs the term “offering” instead of the more traditional first <em class="emphasis">P</em>—product. That is because consumers don’t sacrifice value when alternating between a product and a service.
We’re betting that you already have a lot of experience with organizations, teams, and leadership. You’ve been through schools, in clubs, participated in social or religious groups, competed in sports or games, or taken on full- or part-time jobs. Some of your experience was probably pretty positive, but you were also likely wondering sometimes, “Isn’t there a better way to do this?”
Legal Basics for Entrepreneurs
Our goal is to provide students with a course that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach.
Job Searching in Six Steps
A practical discussion of actionable steps
Introduction to Criminal Law
Welcome to Criminal Law, your guide to a fascinating yet challenging topic. This engaging and interactive course will enhance your ability to be successful in academics or a career in criminal justice.
Finance, Banking, and Money
This free online course is designed to help you internalize the basics of money and banking. There is a little math, some graphs, and some sophisticated vocabulary, but nothing terribly difficult, if you put your brain to it. This course's most important goal is to get you to think for yourselves.
Entrepreneurship and Sustainability
The sustainability pioneers that we spotlight throughout this book represent a small subset of a much larger pool of entrepreneurial activity and innovation whose ranks are rapidly expanding. T
English for Business Success
The Business English course and corresponding text often starts with a solid foundation in written communication with several opportunities to both review the fundamentals as well as to demonstrate mastery and move on to more challenging assignments.
Greek philosopher Heraclitis said over 2500 years ago that “Nothing endures but change.” Forecasting is a tricky business, but this sentiment strikes us as being as safe a bet as one can make
Cultural Intelligence for Leaders
Cultural intelligence (CI) principles help to facilitate awareness for, and understanding of, cultural frames. When applied, they bring our frameworks to a conscious level. At a level where we can see the frames, we can then identify what it will take to learn new patterns of thought
Creating Services and Products
Anyone can learn how to be creative and innovative. Just work hard by learning about the problem, and then try to solve the problem by making or doing something.
This free course has been written to help managers quickly understand the underlying causes of strategic challenges. It uses clear examples to show how things can go well if managers have a firm grasp of the changing resources in their business, or badly if this perspective is missing.
Psychology is a science that studies both human behavior and how the human mind works at both conscious and unconscious levels of thought. Areas covered in this free online Introduction to Psychology includes Growing and Developing, Sensing and Perceiving, States of Consciousness
Beginning Project Management
Faster, cheaper, and better has become the mantra of not only profit-making organizations seeking to increase market share and profits but also nonprofits and governmental organizations seeking to increase their value to clients.
Beginning Human Relations
Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical emotional intelligence skills people need to succeed in career and in life. This Human Relations course will address all of the critical topics to obtain career success.
An Introduction to Organizational Behavior
Organizational behavior (OB) is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. As you will see throughout this book, definitions are important. They are important because they tell us what something is as well as what it is not. </p> <p>OB matters at three critical levels. It matters because it is all about things you care about. OB can help you become a more engaged organizational member. Getting along with others, getting a great job, lowering your stress level, making more effective decisions, and working effectively within a team…these are all great things, and OB addresses them!
An Introduction to Nutrition
Welcome to Essentials of Nutrition: A Functional Approach! This book is written for students who are not majoring in nutrition, but want to learn about the fundamental aspects of nutrition and how it applies to their own lives.
Accounting in the Finance World
In today’s world, information is king. Financial accounting provides the rules and structure for the conveyance of financial information about businesses (and other organizations). At any point in time, some businesses are poised to prosper while others teeter on the verge of failure.
Accounting for Managers
This book focuses on the essential managerial accounting concepts used within organizations for decision-making purposes and covers these concepts in 13 straightforward and concise chapters.
A Primer on Communication Studies
Communication in Relationships