Market Segmenting, Targeting, and Positioning

Marketing Principles Course

Welcome to Market Segmenting, Targeting, and Positioning, a module of Marketing Principles course. Please, click in one on the lessons below to start.

Lessons in this module

Targeted Marketing versus Mass Marketing start lesson
How Markets Are Segmented start lesson
Selecting Target Markets and Target-Market Strategies start lesson
Positioning and Repositioning Offerings start lesson
Discussion Questions and Activities start lesson