Creating Offerings

Marketing Principles Course

Welcome to Creating Offerings, a module of Marketing Principles course. Please, click in one on the lessons below to start.

Lessons in this module

What Composes an Offering? start lesson
Types of Consumer Offerings start lesson
Types of Business-to-Business (B2B) Offerings start lesson
Branding, Labeling, and Packaging start lesson
Managing the Offering start lesson
Discussion Questions and Activities start lesson