Google

Getting the Most Out of Information Systems: A Manager's Guide Course

Welcome to Google, a module of Getting the Most Out of Information Systems: A Manager's Guide course. Please, click in one on the lessons below to start.

Lessons in this module

Introduction start lesson
Understanding Search start lesson
Understanding the Increase in Online Ad Spending start lesson
Search Advertising start lesson
Ad Networks—Distribution beyond Search start lesson
More Ad Formats and Payment Schemes start lesson
Customer Profiling and Behavioral Targeting start lesson
Profiling and Privacy start lesson
Search Engines, Ad Networks, and Fraud start lesson
The Battle Unfolds start lesson