Business & Enterprise Skills Course

Poker Theory and Analytics

Poker Theory and Analytics

This course takes a broad-based look at poker theory and applications of poker analytics to investment management and trading.

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Principles of Microeconomics

Principles of Microeconomics

This introductory undergraduate course covers the fundamentals of microeconomics. Topics include supply and demand, market equilibrium, consumer theory, production and the behavior of firms, monopoly, oligopoly, welfare economics, public goods, and externalities.

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Accounting for Managers
Kurt Heisinger, Joe Ben Hoyle

Accounting for Managers

This book focuses on the essential managerial accounting concepts used within organizations for decision-making purposes and covers these concepts in 13 straightforward and concise chapters.

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Accounting in the Finance World
Joe Ben Hoyle, University of Richmond, C. J. Skender, University of North Carolina at Chapel Hill

Accounting in the Finance World

In today’s world, information is king. Financial accounting provides the rules and structure for the conveyance of financial information about businesses (and other organizations). At any point in time, some businesses are poised to prosper while others teeter on the verge of failure.

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Advertising Campaigns: Start to Finish
Michael R. Solomon, Lisa Duke Cornell, Amit Nizan

Advertising Campaigns: Start to Finish

Advertising can be fun. A great ad can bring tears to your eyes. Another piece can be obnoxious. Ads influence our desires and beliefs about the world in profound ways (for better or worse).

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An Introduction to Business

An Introduction to Business

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An Introduction to Organizational Behavior
Talya Bauer, Berrin Erdogan

An Introduction to Organizational Behavior

Organizational behavior (OB) is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. As you will see throughout this book, definitions are important. They are important because they tell us what something is as well as what it is not.

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An Introduction to Sustainable Business

An Introduction to Sustainable Business

A business that is concerned about the social, environmental, and economic impacts (referred to as the triple bottom line: people, planet, and profit) that are associated with its current and future operations.

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Basics of Product Liability, Sales, and Contracts
Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman

Basics of Product Liability, Sales, and Contracts

Our goal is to provide students with a course that is up to date and comprehensive in its coverage of legal and regulatory issues— and organized to permit instructors to tailor the materials to their particular approach.

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Beginning Project Management
Russell W. Darnall, John M. Preston

Beginning Project Management

Faster, cheaper, and better has become the mantra of not only profit-making organizations seeking to increase market share and profits but also nonprofits and governmental organizations seeking to increase their value to clients.

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Business Accounting
Joe Ben Hoyle, University of Richmond, C. J. Skender, University of North Carolina at Chapel Hill

Business Accounting

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Business Strategy

Business Strategy

This free course has been written to help managers quickly understand the underlying causes of strategic challenges. It uses clear examples to show how things can go well if managers have a firm grasp of the changing resources in their business, or badly if this perspective is missing.

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Creating Services and Products

Creating Services and Products

Anyone can learn how to be creative and innovative. Just work hard by learning about the problem, and then try to solve the problem by making or doing something.

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Cultural Intelligence for Leaders

Cultural Intelligence for Leaders

Cultural intelligence (CI) principles help to facilitate awareness for, and understanding of, cultural frames. When applied, they bring our frameworks to a conscious level. At a level where we can see the frames, we can then identify what it will take to learn new patterns of thought

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Economics Principles
Libby Rittenberg, Tim Tregarthen

Economics Principles

Greek philosopher Heraclitis said over 2500 years ago that “Nothing endures but change.” Forecasting is a tricky business, but this sentiment strikes us as being as safe a bet as one can make

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Entrepreneurship and Sustainability

Entrepreneurship and Sustainability

The sustainability pioneers that we spotlight throughout this book represent a small subset of a much larger pool of entrepreneurial activity and innovation whose ranks are rapidly expanding. T

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Finance, Banking, and Money

Finance, Banking, and Money

This free online course is designed to help you internalize the basics of money and banking. There is a little math, some graphs, and some sophisticated vocabulary, but nothing terribly difficult, if you put your brain to it. This course's most important goal is to get you to think for yourselves.

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Individual Finance
Rachel S. Siegel, CFA, Carol Yacht, Business Educator and Author

Individual Finance

This text has an attitude: that in addition to providing sources of practical information, it should introduce you to a way of thinking about your personal financial decisions.

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Introduction to Criminal Law
Lisa M. Storm

Introduction to Criminal Law

Welcome to Criminal Law, your guide to a fascinating yet challenging topic. This engaging and interactive course will enhance your ability to be successful in academics or a career in criminal justice.

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Legal Basics for Entrepreneurs
Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman, Alyssa Rose Martina (Contributing Author)

Legal Basics for Entrepreneurs

Our goal is to provide students with a course that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach.

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Management Principles
Mason Carpenter, Talya Bauer, Berrin Erdogan

Management Principles

We’re betting that you already have a lot of experience with organizations, teams, and leadership. You’ve been through schools, in clubs, participated in social or religious groups, competed in sports or games, or taken on full- or part-time jobs. Some of your experience was probably pretty positive, but you were also likely wondering sometimes, “Isn’t there a better way to do this?”

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Marketing Principles
Jeff Tanner, Mary Anne Raymond

Marketing Principles

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Modern Management of Small Businesses
David T. Cadden, Sandra L. Lueder

Modern Management of Small Businesses

Small business is the dynamo of innovation in our economy. In 2006, Thomas M. Sullivan, the chief counsel for advocacy of the Small Business Administration (SBA), said, “Small business is a major part of our economy,…small businesses innovate and create new jobs at a faster rate than their larger competitors. They are nimble, creative, and a vital part of every community across the country.

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Online Marketing Essentials

Online Marketing Essentials

When writing the preface to the second edition of eMarketing, I mused on some of Quirk’s milestones. In fact, when I started Quirk almost twelve years ago, it was yet another one of my crazy entrepreneurial adventures. I had little idea back then of what Quirk would grow into today.

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Policy and Theory of International Finance

Policy and Theory of International Finance

This course provides an overview of the real world with respect to international finance. It explains not only how things look now but also where we have been and why things changed along the way. It describes current economic conditions and past trends with respect to the most critical international macroeconomic indicators. In particular, it compares the most recent worldwide economic recession with past business cycle activity to put our current situation into perspective.

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Powerful Selling

Powerful Selling

In this free online Powerful Selling course, you will learn how to be successful in sales and in life. You’ll have a chance to meet the pros, the people who have achieved success in their careers in sales

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Public Relations

Public Relations

The purpose of this free course is to introduce you to the concepts of strategic public relations. It's based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.

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Strategic Management: Evaluation and Execution
Dave Ketchen, Jeremy Short

Strategic Management: Evaluation and Execution

Teaching strategic management classes can be a very difficult challenge for professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) to understand how top executives make the strategic decisions that drive whether organizations succeed or fail.

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The Legal Environment and Business Law
Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman, Alyssa Rose Martina (Contributing Author)

The Legal Environment and Business Law

This course engages students by relating law to everyday events with which they are already familiar (or with which they are familiarising themselves in other business courses) and by its clear, concise, and readable style.

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The Legal Environment and Foundations of Business Law
Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman, Alyssa Rose Martina (Contributing Author)

The Legal Environment and Foundations of Business Law

This course engages students by relating law to everyday events with which they are already familiar (or with which they are familiarising themselves in other business courses) and by its clear, concise, and readable style.

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The Legal Environment and Government Regulation of Business
Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman

The Legal Environment and Government Regulation of Business

Law has different meanings as well as different functions. Philosophers have considered issues of justice and law for centuries, and several different approaches, or schools of legal thought, have emerged. In this course, we will look at those different meanings and approaches and will consider how social and political dynamics interact with the ideas that animate the various schools of legal thought.

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Theory and Applications of Economics
Russell Cooper, A. Andrew John

Theory and Applications of Economics

One element of the microeconomic approach is individual choice. Throughout this course, we explore how individuals make decisions. Economists typically suppose that individuals make choices to pursue their (broadly defined) self-interest given the incentives that they face.

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Theory and Applications of Microeconomics
Russell Cooper, A. Andrew John

Theory and Applications of Microeconomics

One element of the microeconomic approach is individual choice. Throughout this course, we explore how individuals make decisions. Economists typically suppose that individuals make choices to pursue their (broadly defined) self-interest given the incentives that they face.

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